Analytics Dashboard Design13% of the exam

Scoping dashboards around audience, questions and actions

How a consultant turns a dashboard request into scoped requirements: personas and the path of inquiry, which requests to keep, where priority content and filters go, how to avoid clutter, and how to validate the design with users and a final checklist.

Official exam objective
Given business requirements, scope, validate, and prioritize dashboard design requirements.

~8 min read · 12 practice questions ·

What the exam expects

  • Scope a dashboard request by identifying the audience, the decisions they make and the order in which they ask questions, before choosing charts or a look.
  • Prioritise requested widgets and decide which to keep, cut, or move to a linked dashboard or a progressively disclosed view.
  • Place priority content and filters on the canvas, adapting the reading-order rule to the audience's language and attention.
  • Validate the design before and after building: sketches, user review, Chatter feedback and the final checklist.
  • Split content across dashboard pages and choose how viewers move between them.
  • Recognise when a requirement calls for action from the dashboard (update a record, start a flow) rather than more information.

Key terms: persona (a defined user of the dashboard: role, goals, decisions, familiarity, device); path of inquiry (the Monitor, Investigate, Act stages users move through); progressive disclosure (showing essentials first and detail only on request); container widget (a widget that frames and sections related elements); link widget (a widget that navigates to another dashboard, page or asset).

Key facts

Design order
Detail
Purpose, then structure, then surface; look and feel last
Persona definition
Detail
Role and goals, decisions and questions, familiarity, frequency and device
Path of inquiry
Detail
Monitor, Investigate, Act, each flowing into the next
App structure
Detail
Task-driven for one or two audiences; persona-driven for three or more
Progressive disclosure techniques
Detail
Drill in, selection-driven navigation, expand and collapse, tooltips, detail panels
Layout selection
Detail
By device properties set on each layout, not by user
Dashboard pages
Detail
Up to 20 per dashboard; filters and selections can be shared
Dashboard actions
Detail
Row actions update records; buttons start flows, run mass actions, navigate
Sources for this section (6)
  • Which four attributes does Help say to define for each dashboard persona?
  • When should an app's dashboards be grouped by task rather than by persona?
  • Why should every action on a dashboard be tied to the path of inquiry?
  • When does Help say progressive disclosure is the right tool?
  • When do mobile users lose the ability to swipe between dashboard pages?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

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