# Editions, Data 360 provisioning, data kits and permissions

*Marketing Cloud Next Consultant Study Guide · Platform Setup & Governance · Last updated November 6, 2026 · https://www.certifyforce.com/study-guide/marketing-cloud-next-consultant/platform-setup-and-governance/editions-data-360-provisioning-data-kits-and-permissions*

What a Marketing Cloud Next org needs before anyone sends: core and Next editions, adoption paths, the order of Data 360 enablement and Basic Settings, required and optional data kits, and the permission sets that control who can do what.

- Certification: Salesforce Marketing Cloud Next Consultant
- Exam section: Platform Setup & Governance
- Study guide: https://www.certifyforce.com/study-guide/marketing-cloud-next-consultant

**Official exam objective:**

> Explain the environment setup for Marketing Cloud Next including Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets.

## What the exam expects

- State the core org and Data 360 requirements for Growth and Advanced editions, and match a requirement to the edition that lists it.
- Run discovery that settles the adoption path for a new customer, an Account Engagement customer or an Engagement customer.
- Put Data 360 enablement, the Basic Settings tasks and data kit deployment in order, and diagnose a stuck step.
- Decide when the optional sales data kit is needed, and who can deploy kits.
- Assign the right permission set, or the right granular flow permission when Manage Flow is off the table.

**Key terms.** *Core org*: the Salesforce org whose edition Marketing Cloud Next runs on. *Data kit*: a package of the objects, fields and data connections the product needs. *Basic Settings*: the Setup page where you enable Marketing Cloud Next and deploy kits. *Marketing Cloud Admin* and *Marketing Cloud Manager*: the two permission sets that ship with the product. *Data Cloud Architect*: the Data 360 permission set for Data 360 Setup and data modeling, formerly Data Cloud Admin.

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Core org | Enterprise or Unlimited, for both Next editions | [Feature Availability](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&type=5&language=en_US) |
| Account Engagement Plus, Advanced, Premium | Map to Next Advanced; only Account Engagement Growth maps to Next Growth | [Feature Availability](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&type=5&language=en_US) |
| Path Experiment, Mobile App Messaging | On the Advanced list | [Feature Availability](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&type=5&language=en_US) |
| Consent management, Send Time Optimization, Calculated Insights | On the Growth list | [Feature Availability](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&type=5&language=en_US) |
| Enable Data 360 | Done by a Data Cloud Architect from Data 360 Setup, before the other prerequisites | [Getting Started](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_overview.htm&type=5&language=en_US) |
| Deploy data kits in Setup | System Administrator profile, Data Cloud Architect and Marketing Cloud Admin | [Deploy Data Kits](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_data_kits_install_main.htm&type=5&language=en_US) |
| Opportunity Influence | Requires the sales data kit | [Deploy Data Kits](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_data_kits_install_main.htm&type=5&language=en_US) |
| Connected Campaigns | Can't be turned off after the connector is unpaused | [Prerequisites for Using Data 360](https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_dc_prereqs.htm&type=5&language=en_US) |
| Data space dropdown on Basic Settings | Disabled? Verify Data Cloud Architect permissions | [Prerequisites for Using Data 360](https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_dc_prereqs.htm&type=5&language=en_US) |
| Run Flows | Runs any active flow; creating and editing are separate permissions | [User Permissions](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_permissions_ref.htm&type=5&language=en_US) |

## Check yourself

- Why does a discovery session ask which Salesforce experience marketers log in to?
- When does an Engagement Corporate customer gain Next Advanced features?
- Where does an admin complete the Basic Settings task that adds data protection details to records?
- Why might a user with View Flows still not find a colleague's flow?

## Sources

- [Feature Availability by Marketing Cloud Next Edition](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&type=5&language=en_US)
- [Getting Started with Marketing Cloud Next Setup](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_overview.htm&type=5&language=en_US)
- [Deploy Data Kits for Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_data_kits_install_main.htm&type=5&language=en_US)
- [User Permissions in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_permissions_ref.htm&type=5&language=en_US)
- [Prerequisites for Using Data 360](https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_dc_prereqs.htm&type=5&language=en_US)
- [Data 360 Standard Permission Sets](https://help.salesforce.com/s/articleView?id=data.c360_a_userpermissions.htm&type=5&language=en_US)
- [Share Email Sending Domains with Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mke_share_domains_mce_mcn.htm&type=5&language=en_US)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 12 linked practice questions, and unlimited timed mock exams are included with the Marketing Cloud Next Consultant pack (USD $19): https://www.certifyforce.com/practice-exams