# Landing page assembly, publishing, URLs and SEO

*Marketing Cloud Next Consultant Study Guide · Campaign Design, Flow Orchestration & Content · Last updated November 6, 2026 · https://www.certifyforce.com/study-guide/marketing-cloud-next-consultant/campaign-design-flow-orchestration-and-content/landing-page-assembly-publishing-urls-and-seo*

Assemble and publish landing pages, configure preview access and SEO, and manage public URLs, aliases and redirects.

- Certification: Salesforce Marketing Cloud Next Consultant
- Exam section: Campaign Design, Flow Orchestration & Content
- Study guide: https://www.certifyforce.com/study-guide/marketing-cloud-next-consultant

**Official exam objective:**

> Given a business requirement, identify the components and configuration needed to build a landing page.

## What the exam expects

- Assemble a landing page and place its form without exceeding the page's form limit.
- Separate page publishing, URL alias activation, search indexing and site publishing.
- Configure preview access and personalized previews before release.
- Manage aliases and redirects in the right order when retiring a page.
- Apply supported SEO properties, site languages and reCAPTCHA configuration.

**Key terms.** *Landing page*: public marketing content hosted on the Marketing Landing Pages site. *URL alias*: the readable ending of its public address. *Public URL*: the address visitors access. *SEO properties*: search-facing title, description, indexing and head-tag settings. *Site contributor*: a user with access to preview hosted pages.

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Hosting site | Automatically generated Marketing Landing Pages site | ([Create a landing page](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_create.htm&type=5&language=en_US)) |
| Forms per landing page | One | ([Form and page considerations](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_form_lp_considerations.htm&type=5&language=en_US)) |
| Page publication | Activates aliases; publishes its form and activates that form's flow | ([Create a landing page](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_create.htm&type=5&language=en_US)) |
| Alias editing | URL tab, only while the alias is Draft | ([URL details](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_url_details.htm&type=5&language=en_US)) |
| Alias default | Derived from content title and key, without spaces | ([URL details](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_url_details.htm&type=5&language=en_US)) |
| Page retirement | Deactivate alias and configure redirect before unpublishing | ([Create a landing page](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_create.htm&type=5&language=en_US)) |
| Redirect | Starts with https:// and is fewer than 2,000 characters | ([Create a landing page](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_create.htm&type=5&language=en_US)) |
| Preview access | Site membership plus contributor Viewer role | ([Site contributors](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_contributors_site.htm&type=5&language=en_US)) |
| Personalized preview | Select segment and sample visitor | ([Create a landing page](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_create.htm&type=5&language=en_US)) |
| Search indexing | Explicit SEO checkbox followed by publication | ([Create a landing page](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_create.htm&type=5&language=en_US)) |
| Structured data | JSON-LD through application/ld+json | ([SEO properties](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_seo.htm&type=5&language=en_US)) |
| Another page language | Add language to hosting site and republish site | ([Create a landing page](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_create.htm&type=5&language=en_US)) |

## Check yourself

- Why can a generated alias contain more than the readable page title?
- When can a previously inactive alias be used again?
- What content value is allowed with X-UA-Compatible?

## Sources

- [Create a landing page](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_create.htm&type=5&language=en_US)
- [URL details](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_url_details.htm&type=5&language=en_US)
- [SEO properties](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_lp_seo.htm&type=5&language=en_US)
- [Site contributors](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_contributors_site.htm&type=5&language=en_US)
- [reCAPTCHA](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_form_lp_recaptcha.htm&type=5&language=en_US)
- [Form and page considerations](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_form_lp_considerations.htm&type=5&language=en_US)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 9 linked practice questions, and unlimited timed mock exams are included with the Marketing Cloud Next Consultant pack (USD $19): https://www.certifyforce.com/practice-exams