# Pre-built dashboards, analytics packages and Flow Performance

*Marketing Cloud Next Consultant Study Guide · Analytics & Performance Insights · Last updated November 6, 2026 · https://www.certifyforce.com/study-guide/marketing-cloud-next-consultant/analytics-and-performance-insights/pre-built-dashboards-analytics-packages-and-flow-performance*

Match a reporting requirement to the right pre-built dashboard and its location, then plan the setup behind it: managed analytics packages or Marketing Performance Intelligence, Flow Performance, permissions and metric definitions.

- Certification: Salesforce Marketing Cloud Next Consultant
- Exam section: Analytics & Performance Insights
- Study guide: https://www.certifyforce.com/study-guide/marketing-cloud-next-consultant

**Official exam objective:**

> Given a scenario, identify a pre-built dashboard that best addresses the reporting and analytics requirements.

## What the exam expects

- Pick the pre-built dashboard or report that fits a requirement, and say where it lives.
- Decide between Data Cloud Report managed packages and Marketing Performance Intelligence from when and how the org was provisioned.
- Plan package prerequisites, licenses and folder sharing.
- Plan Marketing Performance Intelligence and Flow Performance prerequisites and permission sets.
- Apply the dashboard filter limit and tell the email rate metrics apart.

**Key terms.** *Marketing Performance Intelligence (MPI):* the Tableau Next and Data 360 analytics app. *Analytics tab:* where packaged dashboards, reports and folders appear. *Managed analytics package:* an installable set of preconfigured dashboards and folders. *Flow Performance:* the Tableau Next app for flow element analytics.

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Package availability | Only orgs provisioned with a default data space before Summer '26 | [Analytics Setup](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_reports.htm&type=5&language=en_US) |
| Dynamic dashboard licenses | At least two available for Marketing Analytics | [Analytics Setup](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_reports.htm&type=5&language=en_US) |
| Analytics tab access | Controlled by Enable the Unified Experience for Analytics Home | [Install Analytics](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_install_analytics.htm&type=5&language=en_US) |
| Folder access | Share each folder, with Entire Organization as Viewer | [Install Analytics](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_install_analytics.htm&type=5&language=en_US) |
| MPI viewers | Tableau Next Included App Business User and Marketing Cloud Manager | [MPI Setup](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_marketing_performance.htm&type=5&language=en_US) |
| Flow Performance Source Object | Individuals is required for Marketing Cloud Next flow analytics | [Flow Performance Setup](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_flow_performance.htm&type=5&language=en_US) |
| Filter limit | Up to 5 per dashboard | [Customize a Dashboard](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting_create.htm&type=5&language=en_US) |
| Canvas date range | Start date on or after the flow's activation date | [Element Analytics](https://help.salesforce.com/s/articleView?id=platform.flow_monitor_on_canvas_insights.htm&type=5&language=en_US) |

## Check yourself

- Why can run numbers on an element's record page differ from those on its Analytics tab?
- When you set a custom date range on the flow canvas, what is the earliest allowed start date?
- Why shouldn't a marketer add page content to the Marketing Landing Pages site?
- Which two Marketing app tabs confirm that an MPI install worked?

## Sources

- [Reporting in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting_types.htm&type=5&language=en_US)
- [Set Up Analytics Reports and Dashboards](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_reports.htm&type=5&language=en_US)
- [Install and Connect Analytics Objects](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_install_analytics.htm&type=5&language=en_US)
- [Set Up Marketing Performance Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_marketing_performance.htm&type=5&language=en_US)
- [Set Up Flow Performance](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_flow_performance.htm&type=5&language=en_US)
- [View Embedded Element Analytics and Detailed Insights](https://help.salesforce.com/s/articleView?id=platform.flow_monitor_on_canvas_insights.htm&type=5&language=en_US)
- [Customize an Analytics Dashboard in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting_create.htm&type=5&language=en_US)
- [Metrics Formulas for Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting_formula_reference.htm&type=5&language=en_US)
- [Tools for Tracking and Reporting on Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_reporting_ref.htm&type=5&language=en_US)
- [Marketing Performance Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mktg_marketing_performance_intelligence.htm&type=5&language=en_US)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 17 linked practice questions, and unlimited timed mock exams are included with the Marketing Cloud Next Consultant pack (USD $19): https://www.certifyforce.com/practice-exams