# Analytics Builder reports and scheduled Intelligence Reports

*Marketing Cloud Engagement Specialist Study Guide · Insights and Analytics · Last updated October 29, 2026 · https://www.certifyforce.com/study-guide/marketing-cloud-engagement-specialist/insights-and-analytics/analytics-builder-reports-and-scheduled-intelligence-reports*

How to run, schedule, save and copy Analytics Builder standard reports (date ranges, permissions, ownership), which Email Studio report answers which question and where each has data limits, and how Intelligence Reports builds scheduled reports from daily campaign-level data with run history.

- Certification: Salesforce Marketing Cloud Engagement Specialist
- Exam section: Insights and Analytics
- Study guide: https://www.certifyforce.com/study-guide/marketing-cloud-engagement-specialist

**Official exam objective:**

> Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.

## What the exam expects

- Run an Analytics Builder standard report ad hoc, including a custom date range that captures the whole last day.
- Schedule a standard report and choose its frequency, time zone, format and delivery.
- Explain report access, permissions and ownership: per-user Reports permissions, Save As copies, no ownership transfer.
- Pick the Email Studio standard report that answers a requirement, and know which reports can't show sendable data extension fields or static content.
- Create an Intelligence Reports scheduled report, choose a delivery method and check its run history.
- Key terms: **Analytics Builder** (the Engagement app holding the standard report catalog); **standard report** (a catalog template you run with parameters); **Discover** (the tool needed for custom reports); **Intelligence Reports** (dashboards, pivot tables and scheduled reports on campaign-level data, powered by Marketing Cloud Intelligence); **measurement** and **dimension** (numeric and non-numeric Intelligence Reports data).

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Custom date range end | Data as at 12:00 AM on the end date; set the next day | [Create a Standard Report](https://help.salesforce.com/s/articleView?id=mc_re_create_a_report.htm&language=en_US&type=5) |
| Schedule frequencies | One time, hourly, daily, weekdays, weekly, monthly | [Can I Schedule a Report?](https://help.salesforce.com/s/articleView?id=mktg.mc_re_faq4.htm&language=en_US&type=5) |
| Schedule end date | Not after the year 2077 | [Can I Schedule a Report?](https://help.salesforce.com/s/articleView?id=mktg.mc_re_faq4.htm&language=en_US&type=5) |
| Report permissions | Set in Reports for each user | [Analytics Builder Reports FAQ](https://help.salesforce.com/s/articleView?id=mc_re_faq.htm&language=en_US&type=5) |
| Ownership | Can't be transferred; others Save As a copy | [Analytics Builder Reports FAQ](https://help.salesforce.com/s/articleView?id=mc_re_faq.htm&language=en_US&type=5) |
| Custom reports | Require the Discover reporting tool | [Analytics Builder Reports FAQ](https://help.salesforce.com/s/articleView?id=mc_re_faq.htm&language=en_US&type=5) |
| Email Performance by Attribute | Legacy list-based attributes only | [Email Studio Reports](https://help.salesforce.com/s/articleView?id=sf.mc_re_email_studio_reports.htm&language=en_US&type=5) |
| Region and impression reports | Only dynamic content or AMPscript emails | [Email Studio Reports](https://help.salesforce.com/s/articleView?id=sf.mc_re_email_studio_reports.htm&language=en_US&type=5) |
| Intelligence Reports data | Daily aggregated campaign level; no subscriber or event data | [Get to Know Intelligence Reports](https://trailhead.salesforce.com/content/learn/modules/datorama-reports-for-marketing-cloud/get-to-know-datorama-reports-for-marketing-cloud) |
| Scheduled report delivery | Eight methods, including Email, SFTP and Google Drive | [Create Scheduled Reports](https://trailhead.salesforce.com/content/learn/modules/datorama-reports-for-marketing-cloud/create-scheduled-reports) |

## Check yourself

- Why would a marketer run Recent Email Sending Summary?
- When does a user need the Discover reporting tool?
- Which three report types can Intelligence Reports schedule?
- What is a dimension in Intelligence Reports?

## Sources

- [Create a Standard Report in Analytics Builder](https://help.salesforce.com/s/articleView?id=mc_re_create_a_report.htm&language=en_US&type=5)
- [Analytics Builder Reports Frequently Asked Questions](https://help.salesforce.com/s/articleView?id=mc_re_faq.htm&language=en_US&type=5)
- [Can I Schedule a Report?](https://help.salesforce.com/s/articleView?id=mktg.mc_re_faq4.htm&language=en_US&type=5)
- [Email Studio Reports in Analytics Builder](https://help.salesforce.com/s/articleView?id=sf.mc_re_email_studio_reports.htm&language=en_US&type=5)
- [Create Scheduled Reports (Trailhead)](https://trailhead.salesforce.com/content/learn/modules/datorama-reports-for-marketing-cloud/create-scheduled-reports)
- [Get to Know Intelligence Reports for Engagement (Trailhead)](https://trailhead.salesforce.com/content/learn/modules/datorama-reports-for-marketing-cloud/get-to-know-datorama-reports-for-marketing-cloud)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 11 linked practice questions, and unlimited timed mock exams are included with the Marketing Cloud Engagement Specialist pack (USD $19): https://www.certifyforce.com/practice-exams