# Sharing Content Builder assets across business units

*Marketing Cloud Engagement Specialist Study Guide · Content Creation and Delivery · Last updated October 29, 2026 · https://www.certifyforce.com/study-guide/marketing-cloud-engagement-specialist/content-creation-and-delivery/sharing-content-builder-assets-across-business-units*

Share Content Builder content between business units: Across Enterprise versus Selected Business Units, Enterprise 2.0 versus 1.0 direction, shared folder limits and subfolder inheritance, View and Send, Edit Locally and Edit Globally, locked content areas, the share permissions, and how Approvals change sharing, sending and unsharing.

- Certification: Salesforce Marketing Cloud Engagement Specialist
- Exam section: Content Creation and Delivery
- Study guide: https://www.certifyforce.com/study-guide/marketing-cloud-engagement-specialist

**Official exam objective:**

> Given a customer scenario, organize and manage email campaign content.

## What the exam expects

- Choose between Across Enterprise and Selected Business Units, and know which direction each account type can share.
- Plan shared folders around the 5,000-item limit and subfolder inheritance.
- Pick View and Send, Edit Locally or Edit Globally, and lock content areas that recipients must not change.
- Name the permission that controls sharing for content blocks and files, templates and emails.
- Predict how Content Builder Approvals affect sharing, sending a shared email and unsharing it.
- Key terms: **Across Enterprise** (the root Shared Content folder, shared to every existing and future business unit); **Selected Business Units** (a share to chosen units you can log in to); **local edit** (a recipient's own copy of an email shared with Edit Locally); **locked content area** (an email area recipients can't edit); **unshare** (removing a share, which deletes local edits).

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Enterprise 2.0 direction | Any business unit to any other | [Share Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_content.htm&language=en_US&type=5) |
| Enterprise 1.0 and Agency direction | Down to child business units only | [Share Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_content.htm&language=en_US&type=5) |
| Root Shared Content folder | Shared to all existing and future business units | [Share Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_content.htm&language=en_US&type=5) |
| Selected Business Units and new units | Units created after the share aren't included | [Share Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_content.htm&language=en_US&type=5) |
| Shared folder capacity | 5,000 content items | [Share Folders and Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_folders_and_content.htm&language=en_US&type=5) |
| Subfolder sharing | Same or a subset of the parent's business units | [Share Folders and Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_folders_and_content.htm&language=en_US&type=5) |
| Enterprise 1.0 emails | Edit Locally only; create a local edit to send | [Share Folders and Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_folders_and_content.htm&language=en_US&type=5) |
| Locked content areas | Not editable by Edit Locally or Edit Globally recipients | [Lock Shared Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_lock_shared_content.htm&language=en_US&type=5) |
| Unsharing an Edit Locally email | Deletes recipients' local edits | [Sharing and Approvals](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_sharing_and_approvals.htm&language=en_US&type=5) |
| Template sharing permission | Email Studio > Content > Templates > Share | [Share Folders and Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_folders_and_content.htm&language=en_US&type=5) |

## Check yourself

- Why can one Selected Business Units share not reach 2,300 business units?
- When does the All Shared Content view show an arrow to the right of the sharing icon?
- How many folders can one folder contain?
- Where do items shared without being moved appear for the recipient?

## Sources

- [Share Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_content.htm&language=en_US&type=5)
- [Share Folders and Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_folders_and_content.htm&language=en_US&type=5)
- [Lock Shared Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_lock_shared_content.htm&language=en_US&type=5)
- [Sharing and Approvals](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_sharing_and_approvals.htm&language=en_US&type=5)
- [Content Builder](https://help.salesforce.com/s/articleView?id=mc_es_update_content_from_classic_to_content_builder.htm&language=en_US&type=5)
- [Configure Content Builder Access (Trailhead)](https://trailhead.salesforce.com/content/learn/modules/content-builder-basics/configure-content-builder-access)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 8 linked practice questions, and unlimited timed mock exams are included with the Marketing Cloud Engagement Specialist pack (USD $19): https://www.certifyforce.com/practice-exams