# Standard Email Studio reports and Intelligence Reports

*Marketing Cloud Engagement Foundations Study Guide · Reporting and Analytics · Last updated November 3, 2026 · https://www.certifyforce.com/study-guide/marketing-cloud-engagement-foundations/reporting-and-analytics/standard-email-studio-reports-and-intelligence-reports*

Where each kind of email data lives: the standard Email Studio reports in Analytics Builder and the question each answers, finding spam complainers in All Subscribers, where one send's or one journey email's results live, the Intelligence Reports Email Overview dashboard, and the 730-day limit on tracking data.

- Certification: Salesforce Marketing Cloud Engagement Foundations
- Exam section: Reporting and Analytics
- Study guide: https://www.certifyforce.com/study-guide/marketing-cloud-engagement-foundations

**Official exam objective:**

> Identify where specific data can be found in Marketing Cloud Engagement.

## What the exam expects

- Pick the standard Email Studio report that answers a given question about subscribers, domains, conversions, complaints or senders.
- Find the people who complained about spam and see how complaints trend over time.
- Recognise when the Intelligence Reports Email Overview dashboard is the right high-level view.
- Find the opens, clicks, bounces and unsubscribes for one send in Email Studio or for one email in a journey.
- Recall how far back tracking data reaches in reports.
- Key terms: **Analytics Builder** (where standard Email Studio reports are created from a catalogue); **standard report** (a predefined report run for a date range, list or send); **Intelligence Reports** (the dashboard product that includes Email Overview); **All Subscribers** (the account-wide subscriber list, searchable by status); **tracking data** (subscriber and journey engagement such as opens and clicks).

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Unengaged Subscribers for a List | Unresponsive subscribers on one list | [Email Studio Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_re_email_studio_reports.htm&type=5&language=en_US) |
| Subscribers Not Sent To | Not included in a send in the time frame | [Email Studio Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_re_email_studio_reports.htm&type=5&language=en_US) |
| Email Performance by Domain | Top 10 domains, one send | [Email Studio Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_re_email_studio_reports.htm&type=5&language=en_US) |
| Email Sends by User | Users who sent and how many each sent | [Email Studio Reports](https://help.salesforce.com/s/articleView?id=mktg.mc_re_email_studio_reports.htm&type=5&language=en_US) |
| Spam complainers | All Subscribers search for Unsubscribed, export Unsubscribe Reason | [Identify Spam Complainers](https://help.salesforce.com/s/articleView?id=000383511&type=1) |
| Email Overview filters | Send date, business unit, campaign | [Email Overview Dashboard](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_email_overview.htm&type=5&language=en_US) |
| Tracking retention | 730 days in tracking, reports and SOAP API | [Retention Policy Update](https://help.salesforce.com/s/articleView?id=002231187&type=1) |
| Intelligence Reports retention | 2 years, separate from the 730-day policy | [Retention Policy Update](https://help.salesforce.com/s/articleView?id=002231187&type=1) |
| One send's results | Email Studio Tracking; numbers drill down to subscribers | [View Tracking Results for an Email Send](https://help.salesforce.com/s/articleView?id=mktg.mc_es_view_send_tracking_results.htm&type=5&language=en_US) |
| One journey email's results | Click the email activity; Contacts tab by contact key | [Email Activity Tracking in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_email_activity_tracking.htm&type=5&language=en_US) |

## Check yourself

- Which report compares how many customers received multiple emails from one period to the next, such as the last 30 days against the previous 30?
- When would a marketer run Sendable Data Extension Performance Over Time?
- When would a marketer run List Size Over Time?
- Which report confirms that email jobs completed successfully over a date range?

## Sources

- [Email Studio Reports in Analytics Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_re_email_studio_reports.htm&type=5&language=en_US)
- [Email Overview Dashboard](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_email_overview.htm&type=5&language=en_US)
- [Marketing Cloud Engagement - January 2025 Retention Policy Update](https://help.salesforce.com/s/articleView?id=002231187&type=1)
- [Identify subscribers marking email as Spam in Marketing Cloud](https://help.salesforce.com/s/articleView?id=000383511&type=1)
- [Tracking in Email Studio](https://help.salesforce.com/s/articleView?id=mktg.mc_es_tracking_overview.htm&type=5&language=en_US)
- [View Tracking Results for an Email Send](https://help.salesforce.com/s/articleView?id=mktg.mc_es_view_send_tracking_results.htm&type=5&language=en_US)
- [Email Activity Tracking in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_email_activity_tracking.htm&type=5&language=en_US)
- [Goals in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_goals.htm&type=5&language=en_US)
- [Salesforce Certified Marketing Cloud Engagement Foundations Exam Guide](https://help.salesforce.com/s/articleView?id=005298962&language=en_US&type=1)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 8 linked practice questions, and unlimited timed mock exams are included with the Marketing Cloud Engagement Foundations pack (USD $19): https://www.certifyforce.com/practice-exams