# Distributed Marketing requirements, sending and scale limits

*Marketing Cloud Engagement Consultant Study Guide · Integration · Last updated November 3, 2026 · https://www.certifyforce.com/study-guide/marketing-cloud-engagement-consultant/integration/distributed-marketing-requirements-sending-and-scale-limits*

When Distributed Marketing fits a customer: required and optional products, supported editions, experiences, licences and recipients, how Quick Send and Campaign Send work through Journey Builder, and the user, send volume and business unit limits that decide viability.

- Certification: Salesforce Marketing Cloud Engagement Consultant
- Exam section: Integration
- Study guide: https://www.certifyforce.com/study-guide/marketing-cloud-engagement-consultant

**Official exam objective:**

> Given a customer use case, recommend which extension product(s) addresses the requirement.

## What the exam expects

- Confirm the products, editions, experience and licences an org needs before Distributed Marketing can be installed.
- Recommend which optional product a requirement adds: Marketing Cloud Connect, MobileConnect or SSL.
- Choose Quick Send or Campaign Send for a sending need, and explain which message channels support preview and collaboration.
- Name the records Distributed Marketing can send to, and the system user it needs per business unit.
- Spot the scale limits that make a design unviable: users per org, send volume and business units.
- Key terms: **Distributed Marketing** (corporate content that distributed teams personalize and send from CRM); **Quick Send** (one approved message from a record); **Campaign Send** (approved members entering a connected journey); **Marketing Cloud Engagement system user** (the dedicated user that authenticates one business unit).

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Required products | Engagement with Journey Builder, a CRM cloud, Salesforce Connect | [DM Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US) |
| Engagement account | Enterprise 2.0 | [DM Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US) |
| Professional Edition | Supported with SOAP API purchased separately | [DM Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US) |
| CRM experience | Lightning Experience only | [DM Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US) |
| Marketing Cloud Connect | Optional; needed for Email Open in CRM and Sales or Service Cloud activities | [DM Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US) |
| Supported recipients | Contacts, leads, person accounts; not custom objects | [DM Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US) |
| Business units | Up to 200, one dedicated default-BU system user each | [DM Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US) |
| Users per org | No more than 150,000 with Standard or Admin permissions | [DM Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US) |
| Roll-up summary fields | No more than 500 messages per campaign per minute | [DM Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US) |
| High volume | Over 10,000 sends a minute or 600,000 an hour: contact the account team | [DM Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US) |
| Campaign Send release | Ready members follow the journey's cadence | [Campaign Messages](https://trailhead.salesforce.com/content/learn/modules/distributed-marketing-features/personalize-and-send-campaign-messages) |

## Check yourself

- Why doesn't every adviser using Distributed Marketing need a Marketing Cloud Engagement licence?
- When a user rejects a pending campaign member by mistake, how is it undone?
- Why can't a Quick Send deliver a three-email onboarding series?
- What do Campaign Personalization Defaults change?

## Sources

- [Requirements for Distributed Marketing](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_requirements.htm&type=5&language=en_US)
- [Use Quick Send for Individual Messages (Trailhead)](https://trailhead.salesforce.com/content/learn/modules/distributed-marketing-features/use-quick-send-for-individual-messages)
- [Personalize and Send Campaign Messages (Trailhead)](https://trailhead.salesforce.com/content/learn/modules/distributed-marketing-features/personalize-and-send-campaign-messages)
- [Using Cross-Cloud Products with Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_cross_cloud_products.htm&type=5&language=en_US)
- [Connect Clouds with Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_connect_the_clouds.htm&type=5&language=en_US)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 12 linked practice questions, and unlimited timed mock exams are included with the Marketing Cloud Engagement Consultant pack (USD $19): https://www.certifyforce.com/practice-exams