# Marketing Cloud Intelligence connect, harmonize and visualize

*Marketing Cloud Engagement Administrator Study Guide · Setup · Last updated October 16, 2026 · https://www.certifyforce.com/study-guide/marketing-cloud-engagement-administrator/setup/marketing-cloud-intelligence-connect-harmonize-and-visualize*

What Marketing Cloud Intelligence (formerly Datorama) does and where each job happens: dimensions versus measurements and the entity hierarchy, Connect & Mix uploads and mapping, the Harmonization Center, the Visualize and Analyze and Act tabs, the premium Granular Data Center and Media Transparency Center, and Marketplace access by role.

- Certification: Salesforce Marketing Cloud Engagement Administrator
- Exam section: Setup
- Study guide: https://www.certifyforce.com/study-guide/marketing-cloud-engagement-administrator

**Official exam objective:**

> Describe Marketing Cloud extension products.

## What the exam expects

- Recognize Marketing Cloud Intelligence (formerly Datorama) from a cross-platform reporting requirement, and keep it apart from the newer Marketing Intelligence and from Marketing Cloud Connect or Distributed Marketing.
- Classify fields as dimensions or measurements and explain why the entity hierarchy must be kept.
- Place each job in its area: Connect & Mix, Harmonization Center, Visualize, Analyze and Act.
- Pick the premium Granular Data Center or Media Transparency Center when the data calls for it, and explain Marketplace access by role.
- Key terms: **dimension** (a qualitative attribute that can't be counted); **measurement** (quantitative data you can count); **data stream** (what every upload creates); **harmonization** (merging sources into one view).

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Former name | Datorama | [Explore Marketing Solutions](https://trailhead.salesforce.com/content/learn/modules/salesforce-marketing-cloud-quick-look/discover-salesforce-marketing-solutions) |
| Marketing Intelligence | Separate, natively built on the Salesforce Platform with Data 360 and Agentforce | [Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.datorama.htm&language=en&type=5) |
| Dimension | Qualitative; can't be counted even if numeric (campaign ID) | [Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.datorama.htm&language=en&type=5) |
| Broken entity hierarchy | Data can aggregate incorrectly | [Data Model](https://help.salesforce.com/s/articleView?id=mktg.dato_data_model.htm&language=en_US&type=5) |
| Upload, mapping, calculated fields | Connect & Mix tab | [Uploading Data](https://help.salesforce.com/s/articleView?id=mktg.dato_data.htm&language=en_US&type=5) |
| Harmonization Center | In Connect & Mix; unifies, enriches and validates data | [Harmonization Center](https://help.salesforce.com/s/articleView?id=mktg.dato_harmonize_center.htm&language=en_US&type=5) |
| Visualize tab | Collections, pages, widgets; KPI to journey analytics | [Visualize Your Data](https://help.salesforce.com/s/articleView?id=mktg.dato_visualize_your_data.htm&language=en_US&type=5) |
| Analyze and Act tab | Pivot tables, reports, goals, Einstein Marketing Insights, Activation Center | [Analyze Your Data](https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz.htm&language=en_US&type=5) |
| Granular Data Center pricing | By terabytes of storage, not row count | [Granular Data Center](https://help.salesforce.com/s/articleView?id=mktg.dato_data_lakes.htm&language=en_US&type=5) |
| Marketplace apps | Anyone can access; role limits; only admins install | [Marketplace](https://help.salesforce.com/s/articleView?id=mktg.dato_market.htm&language=en_US&type=5) |

## Check yourself

- Why must the entity hierarchy be preserved?
- When is harmonization needed?
- Which feature paces media spend against an insertion order budget?
- Why can't a viewer install a Marketplace app?

## Sources

- [Integrate and Analyze Marketing Data with Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.datorama.htm&language=en&type=5)
- [Explore Salesforce Marketing Solutions and Tools](https://trailhead.salesforce.com/content/learn/modules/salesforce-marketing-cloud-quick-look/discover-salesforce-marketing-solutions)
- [Data Model for Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_data_model.htm&language=en_US&type=5)
- [Uploading Data in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_data.htm&language=en_US&type=5)
- [Harmonize Your Data](https://help.salesforce.com/s/articleView?id=mktg.dato_harmonize.htm&language=en_US&type=5)
- [Harmonize Data with the Harmonization Center](https://help.salesforce.com/s/articleView?id=mktg.dato_harmonize_center.htm&language=en_US&type=5)
- [Visualize Your Data with Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_visualize_your_data.htm&language=en_US&type=5)
- [Analyze Your Data with Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_anlyz.htm&language=en_US&type=5)
- [Granular Data Center in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_data_lakes.htm&language=en_US&type=5)
- [Media Transparency Center](https://help.salesforce.com/s/articleView?id=mktg.dato_mtc_intro.htm&language=en_US&type=5)
- [Marketplace Apps and Tools in Marketing Cloud Intelligence](https://help.salesforce.com/s/articleView?id=mktg.dato_market.htm&language=en_US&type=5)
- [Using Cross-Cloud Products with Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_cross_cloud_products.htm&language=en_US&type=5)
- [Retirement of Marketing Cloud Advertising Studio](https://help.salesforce.com/s/articleView?id=005166882&language=en_US&type=1)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 15 linked practice questions, and unlimited timed mock exams are included with the Marketing Cloud Engagement Administrator pack (USD $19): https://www.certifyforce.com/practice-exams