# MobileConnect, MobilePush and GroupConnect setup

*Marketing Cloud Engagement Administrator Study Guide · Channel Management · Last updated October 16, 2026 · https://www.certifyforce.com/study-guide/marketing-cloud-engagement-administrator/channel-management/mobileconnect-mobilepush-and-groupconnect-setup*

Which Mobile Studio channel fits a requirement (SMS and MMS, your own app's push notifications, or LINE and Facebook Messenger chats), and which account-level settings each channel's administration page in Setup holds: keywords, codes and send blockouts for MobileConnect; provisioning, headers and footers, optional settings and app deletion for MobilePush.

- Certification: Salesforce Marketing Cloud Engagement Administrator
- Exam section: Channel Management
- Study guide: https://www.certifyforce.com/study-guide/marketing-cloud-engagement-administrator

**Official exam objective:**

> Given a scenario, describe the configuration of Mobile Studio.

## What the exam expects

- Choose MobileConnect, MobilePush or GroupConnect from what the recipient has: any phone, your installed app, or a LINE or Facebook Messenger account.
- Find MobileConnect account administration in Setup and name what it holds (keywords, short and long codes, send blockout, From name, headers and footers, subscription information).
- Name the MobilePush App Administration settings: provisioning, send period and blockouts, stored headers and footers, optional settings (custom sound, OpenDirect, custom keys, interactive notifications), and deleting unused apps.
- Explain how LINE and Facebook Messenger differ inside GroupConnect.
- Key terms: **MobileConnect** (SMS and MMS messaging); **MobilePush** (notifications to your own mobile app); **GroupConnect** (messages through LINE and Facebook Messenger); **keyword** (a word a contact texts to trigger an action such as an opt-out); **send blockout** (a window in which the account doesn't send); **provisioning information** (the details that connect your app to the right Engagement account).

## Key facts

| Fact | Detail | Source |
|---|---|---|
| MobileConnect | Sends, receives and tracks SMS and MMS; auto-responds and manages keywords | [MobileConnect](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_mobileconnect.htm&language=en_US&type=5) |
| MobileConnect settings | Setup, search MobileConnect: blockout, From name, headers and footers, keywords, codes | [Mobile Studio Settings](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_mobile_studio_settings.htm&language=en&type=5) |
| MobileConnect blockout and API | API sends ignore the app's blockout; set it on the API call | [Send Blockouts](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_send_blockouts.htm&language=en_US&type=5) |
| Journey Builder and blockouts | Journey Builder doesn't honor MobileConnect blockouts | [Send Blockouts](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_send_blockouts.htm&language=en_US&type=5) |
| MobilePush prerequisite | Add provisioning information to connect the app to the right account | [MobilePush App Administration](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_mobilepush_administration.htm&language=en_US&type=5) |
| MobilePush blockout | Blocks immediate sends and UI scheduling in the window | [MobilePush App Administration](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_mobilepush_administration.htm&language=en_US&type=5) |
| MobilePush headers and footers | Up to three of each; chosen per message | [Headers and Footers](https://help.salesforce.com/s/articleView?id=mktg.mc_mp_headers_and_footers.htm&language=en_US&type=5) |
| MobilePush optional settings | Custom sounds, OpenDirect screen, custom keys, interactive notifications | [MobilePush App Administration](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_mobilepush_administration.htm&language=en_US&type=5) |
| Retired app | Delete unused apps in MobilePush | [MobilePush App Administration](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_mobilepush_administration.htm&language=en_US&type=5) |
| MobilePush editions | Included in Corporate and Enterprise editions | [MobilePush](https://help.salesforce.com/s/articleView?id=mktg.mc_mp_mobilepush.htm&language=en_US&type=5) |
| GroupConnect apps | LINE in Content Builder and Journey Builder; Messenger only via chat messaging API | [GroupConnect](https://help.salesforce.com/s/articleView?id=mktg.mc_gc_groupconnect.htm&language=en_US&type=5) |

## Check yourself

- Why can't MobilePush reach a customer who only has a basic text-capable phone?
- When does a MobilePush app need provisioning information?
- Where does an admin add an SMS keyword or review short codes?
- Why would a Journey Builder SMS still send during a MobileConnect blockout?
- Which GroupConnect app can you build in Content Builder and Journey Builder?

## Sources

- [Mobile Studio in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_mobile_studio.htm&language=en_US&type=5)
- [Mobile Studio Settings](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_mobile_studio_settings.htm&language=en&type=5)
- [MobilePush App Administration](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_mobilepush_administration.htm&language=en_US&type=5)
- [MobileConnect](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_mobileconnect.htm&language=en_US&type=5)
- [Send Blockouts](https://help.salesforce.com/s/articleView?id=mktg.mc_moc_send_blockouts.htm&language=en_US&type=5)
- [MobilePush](https://help.salesforce.com/s/articleView?id=mktg.mc_mp_mobilepush.htm&language=en_US&type=5)
- [Headers and Footers](https://help.salesforce.com/s/articleView?id=mktg.mc_mp_headers_and_footers.htm&language=en_US&type=5)
- [GroupConnect](https://help.salesforce.com/s/articleView?id=mktg.mc_gc_groupconnect.htm&language=en_US&type=5)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 12 linked practice questions, and unlimited timed mock exams are included with the Marketing Cloud Engagement Administrator pack (USD $19): https://www.certifyforce.com/practice-exams