# Enhanced landing pages: build, publish and URLs

*Marketing Cloud Account Engagement Specialist Study Guide · Account Engagement Forms, Form Handlers and Landing Pages · Last updated November 3, 2026 · https://www.certifyforce.com/study-guide/marketing-cloud-account-engagement-specialist/forms-form-handlers-and-landing-pages/enhanced-landing-pages-build-publish-and-urls*

How the enhanced landing page experience differs from classic pages, which permissions build, publish and unpublish a page, how the Draft, Published and changes-pending statuses work, and what the record's Public Link, Vanity URL, Unpublish Redirect URL, indexing, custom code and form style settings do.

- Certification: Salesforce Marketing Cloud Account Engagement Specialist
- Exam section: Account Engagement Forms, Form Handlers and Landing Pages
- Study guide: https://www.certifyforce.com/study-guide/marketing-cloud-account-engagement-specialist

**Official exam objective:**

> Identify the capabilities, use cases and interpret reporting metrics for landing pages.

## What the exam expects

- Choose between the enhanced and classic landing page experiences from a requirement (builder, responsiveness, images, reporting, where the team works).
- Name the permissions that edit, add CMS images to, publish and unpublish an enhanced landing page, including custom user roles.
- Predict a page's status and Public Link after save, publish, edit and unpublish, and know what to do next.
- Configure the record settings: Vanity URL, Unpublish Redirect URL, Hide from Search Engine Indexing, header and footer code, and builder form styles.

Key terms:
- **Enhanced landing page**: a page built in the drag-and-drop builder of the Account Engagement Lightning App, stored as a Salesforce record.
- **Source field**: tells classic pages (Account Engagement) from enhanced pages (Salesforce).
- **Public Link**: the published URL on the primary tracker domain.
- **Vanity URL**: the path portion appended to your tracker domains.
- **Republish**: publishing again so saved edits reach the web.

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Source values | Classic = Account Engagement; enhanced = Salesforce | [Record Fields](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_fields_reference.htm&type=5&language=en_US) |
| Builder components | Image, Pardot Form, Rich Text, Button, HTML | [Create a Page](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_create.htm&type=5&language=en_US) |
| CMS images | Need the Digital Experiences app assignment | [Create a Page](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_create.htm&type=5&language=en_US) |
| Unpublish permission | Administrator or Marketing role, or custom role with View and Delete | [Publish a Page](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_publish.htm&type=5&language=en_US) |
| Default status | Draft | [Record Fields](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_fields_reference.htm&type=5&language=en_US) |
| Enhanced page allocation | Up to 1,000 in most editions; Growth 50 in total | [Considerations](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_considerations.htm&type=5&language=en_US) |
| HTML field limit | 384 KB; no JavaScript or SVG active content | [Considerations](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_considerations.htm&type=5&language=en_US) |
| Search indexing default | Searchable (box deselected) | [Record Fields](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_fields_reference.htm&type=5&language=en_US) |
| Unpublish default redirect | Website set in Account Engagement Settings | [Record Fields](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_fields_reference.htm&type=5&language=en_US) |
| Header and footer tags | script, style, link, noscript, comment | [Custom Code](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_use_custom_code.htm&type=5&language=en_US) |

## Check yourself

- Why can't a marketer pull an image from Salesforce Files into an enhanced landing page?
- When you unpublish and later republish an enhanced page, what happens to its earlier metrics?
- What width does an enhanced page default to on screens narrower than 480 px?
- Why might an iframe inside an HTML component show only a placeholder in the builder?

## Sources

- [Draw in Visitors with Account Engagement Landing Pages](https://help.salesforce.com/s/articleView?id=mktg.pardot_landing_pages_parent.htm&type=5&language=en_US)
- [Enhanced Landing Page Experience](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_parent.htm&type=5&language=en_US)
- [Create an Enhanced Landing Page](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_create.htm&type=5&language=en_US)
- [Publish an Enhanced Landing Page](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_publish.htm&type=5&language=en_US)
- [Edit an Enhanced Landing Page](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_edit.htm&type=5&language=en_US)
- [Enhanced Landing Page Record Fields](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_fields_reference.htm&type=5&language=en_US)
- [Considerations for the Enhanced Landing Page Experience](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_considerations.htm&type=5&language=en_US)
- [Enhanced Landing Page Experience Permissions](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_permissions_reference.htm&type=5&language=en_US)
- [Set Up the Enhanced Landing Page Experience](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_builder_setup.htm&type=5&language=en_US)
- [Use Custom Code with Enhanced Landing Pages](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_use_custom_code.htm&type=5&language=en_US)
- [Style Account Engagement Forms on Enhanced Landing Pages](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_style_forms.htm&type=5&language=en_US)
- [Using Form Styles with Enhanced Landing Pages](https://help.salesforce.com/s/articleView?id=mktg.pardot_lps_style_forms_using.htm&type=5&language=en_US)
- [Create a Vanity URL for Assets](https://help.salesforce.com/s/articleView?id=mktg.pardot_content_vanity_url.htm&type=5&language=en_US)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 15 linked practice questions, and unlimited timed mock exams are included with the Marketing Cloud Account Engagement Specialist pack (USD $19): https://www.certifyforce.com/practice-exams