# Experience Cloud login pages, branding and sessions

*Platform Identity and Access Management Architect Study Guide · Community (Partner and Customer) · Last updated October 16, 2026 · https://www.certifyforce.com/study-guide/identity-and-access-management-architect/community-partner-and-customer/experience-cloud-login-pages-branding-and-sessions*

How to shape what external users see before and after they log in to an Experience Cloud site: the four login page types, Login & Registration branding with dynamic expid URLs, Experience Builder themes and audience-based branding sets, and profile session settings that keep customers signed in.

- Certification: Salesforce Platform Identity and Access Management Architect
- Exam section: Community (Partner and Customer)
- Study guide: https://www.certifyforce.com/study-guide/identity-and-access-management-architect

**Official exam objective:**

> Describe the capabilities for customizing the user experience for Experience Cloud.

## What the exam expects

- Choose a login page type (Default, Login Discovery, Experience Builder, Visualforce) from the requirement, the site's template and how users must authenticate.
- Know what the Login & Registration page can brand (logo, background, button color, right frame, footer), where it does not apply, and how `expid` makes the logo and right frame dynamic per brand.
- Restyle a site with clicks using themes, Generate Palette from Image and audience-based branding sets.
- Configure customer and partner profile session settings: timeout up to seven days, Keep users logged in, device activation.
- Recognize when a login flow, not a page setting, handles a post-login step.

Key terms: **Login & Registration page** (Administration workspace page that sets page types and point-and-click branding); **expid** (query parameter that picks a brand at run time); **branding set** (bundle of colors, images and fonts in Experience Builder's Theme panel); **device activation** (identity verification on a new browser or device).

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Experience Builder login page | Username and password only; publish the site first | [Login Page Types](https://help.salesforce.com/s/articleView?id=xcloud.external_identity_login_discovery_login_types.htm&language=en_US&type=5) |
| Visualforce login page | Aura sites, and LWR sites using it before Summer '23 | [Login Page Types](https://help.salesforce.com/s/articleView?id=xcloud.external_identity_login_discovery_login_types.htm&language=en_US&type=5) |
| Configurable Self-Reg Page | Not available with an Experience Builder login page | [Configurable Self-Reg Page](https://help.salesforce.com/s/articleView?id=xcloud.external_identity_login_discovery_create_config_self.htm&language=en_US&type=5) |
| Login & Registration branding | Logo, background, button color, right frame, footer; not Experience Builder pages | [Brand from the Administration Workspace](https://help.salesforce.com/s/articleView?id=experience.external_identity_customize_community.htm&language=en_US&type=5) |
| Dynamic URLs | `{expid}` in Logo URL and Right Frame URL; set by link, button or `Site.setExperienceId` | [Set Up Dynamic URLs](https://help.salesforce.com/s/articleView?id=experience.external_identity_dynamic_set_up_reg_page.htm&language=en_US&type=5) |
| Right frame protocol | Must match the site's protocol | [Set Up Dynamic URLs](https://help.salesforce.com/s/articleView?id=experience.external_identity_dynamic_set_up_reg_page.htm&language=en_US&type=5) |
| Branding set audiences | Aura sites; no record-based criteria; others see the default set | [Assign an Audience to a Branding Set](https://help.salesforce.com/s/articleView?id=experience.networks_audiences_branding_sets.htm&language=en_US&type=5) |
| Site session timeout | Up to seven days on the cloned customer or partner profile | [Extend Customer Identity Sessions](https://help.salesforce.com/s/articleView?id=xcloud.external_identity_manage_extend_sessions.htm&language=en_US&type=5) |
| Login flow coverage | Password, delegated, SAML and auth provider logins; not API logins | [Custom Login Flows](https://help.salesforce.com/s/articleView?id=xcloud.security_login_flow.htm&language=en_US&type=5) |

## Check yourself

- Why does a logo uploaded on the Login & Registration page not appear on an Experience Builder login page?
- When can a site use the Visualforce Page login type?
- Why can't a branding set target partners by a field on their account record?
- What does Enable device activation add to a customer profile?

## Sources

- [Login Page Types](https://help.salesforce.com/s/articleView?id=xcloud.external_identity_login_discovery_login_types.htm&language=en_US&type=5)
- [Configure Your Login Page](https://help.salesforce.com/s/articleView?id=xcloud.external_identity_login_pages_configure.htm&language=en_US&type=5)
- [Brand Your Pages from the Administration Workspace](https://help.salesforce.com/s/articleView?id=experience.external_identity_customize_community.htm&language=en_US&type=5)
- [Set Up Dynamic URLs with Experience Workspaces](https://help.salesforce.com/s/articleView?id=experience.external_identity_dynamic_set_up_reg_page.htm&language=en_US&type=5)
- [Brand Your Experience Builder Pages](https://help.salesforce.com/s/articleView?id=experience.external_identity_create_branded_experience.htm&language=en_US&type=5)
- [Use Branding Sets in Experience Builder](https://help.salesforce.com/s/articleView?id=experience.community_designer_brandsets.htm&language=en_US&type=5)
- [Assign an Audience to a Branding Set](https://help.salesforce.com/s/articleView?id=experience.networks_audiences_branding_sets.htm&language=en_US&type=5)
- [Prebuilt Experience Builder Themes](https://help.salesforce.com/s/articleView?id=sf.community_designer_brand.htm&language=en_US&type=5)
- [Change the Theme of Your Experience Builder Site](https://help.salesforce.com/s/articleView?id=experience.community_builder_theme_change.htm&language=en_US&type=5)
- [Customize Sites with Experience Builder](https://help.salesforce.com/s/articleView?id=experience.community_designer_overview.htm&language=en_US&type=5)
- [Extend Salesforce Customer Identity Sessions](https://help.salesforce.com/s/articleView?id=xcloud.external_identity_manage_extend_sessions.htm&language=en_US&type=5)
- [Custom Login Flows](https://help.salesforce.com/s/articleView?id=xcloud.security_login_flow.htm&language=en_US&type=5)
- [Use the Configurable Self-Reg Page for Easy Sign-Up](https://help.salesforce.com/s/articleView?id=xcloud.external_identity_login_discovery_create_config_self.htm&language=en_US&type=5)
- [Create a Custom Login Discovery Page](https://help.salesforce.com/s/articleView?id=experience.external_identity_passwordless_login_in_apex.htm&language=en_US&type=5)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 13 linked practice questions, and unlimited timed mock exams are included with the Platform Identity and Access Management Architect pack (USD $19): https://www.certifyforce.com/practice-exams