# Experience Cloud personas: builders, managers and members

*Experience Cloud Consultant Study Guide · Experience Cloud Basics · Last updated October 24, 2026 · https://www.certifyforce.com/study-guide/experience-cloud-consultant/experience-cloud-basics/experience-cloud-personas-builders-managers-and-members*

The four Experience Cloud personas (site user, community or site manager, site admin, site builder), what each one does and wants, how customer, partner, employee and guest site users differ, and which license each kind of member needs at persona level.

- Certification: Salesforce Experience Cloud Consultant
- Exam section: Experience Cloud Basics
- Study guide: https://www.certifyforce.com/study-guide/experience-cloud-consultant

**Official exam objective:**

> Identify most common personas for Experience Cloud.

## What the exam expects

- Name the four Experience Cloud personas and assign a described job to the right one.
- Separate what site users want from what the people who run the site do.
- Recognize the partner persona and the Partner Central site and license it implies.
- Identify the licensing behind an employee community.
- Know the site manager's prerequisites: internal user, site member, Manage Experiences.

Key terms:
- **Site user:** a customer, partner or employee who uses the site.
- **Community manager (site manager):** protects, nurtures and sets strategy for a site.
- **Site admin:** manages member access, permissions, sitemap and information architecture.
- **Site builder:** customizes the site's look and builds components, templates and page layouts.
- **Guest user:** an unauthenticated visitor who uses no external license.

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Persona count | Four: site user, community manager, site admin, site builder | [Learn About Experience Cloud Personas](https://trailhead.salesforce.com/content/learn/modules/ux-personas-for-salesforce/learn-about-experience-cloud-personas) |
| Community manager tasks | Moderating forums, running health reports, communicating with members | [Learn About Experience Cloud Personas](https://trailhead.salesforce.com/content/learn/modules/ux-personas-for-salesforce/learn-about-experience-cloud-personas) |
| Site builder tasks | Components and templates, page layouts, site appearance | [Learn About Experience Cloud Personas](https://trailhead.salesforce.com/content/learn/modules/ux-personas-for-salesforce/learn-about-experience-cloud-personas) |
| Site manager prerequisites | Internal user and member of the site | [What's an Experience Cloud Site Manager?](https://help.salesforce.com/s/articleView?id=experience.networks_community_manager_def.htm&language=en_US&type=5) |
| Site manager permission | Manage Experiences, to access Experience Workspaces | [Assign an Experience Cloud Site Manager](https://help.salesforce.com/s/articleView?id=experience.networks_community_manager_assign.htm&language=en_US&type=5) |
| External moderators | Need Access Experience Management plus moderation permissions for the Moderation tile | [What's an Experience Cloud Site Moderator?](https://help.salesforce.com/s/articleView?id=experience.networks_moderator_overview.htm&language=en_US&type=5) |
| Employee community licensing | Salesforce Platform user license plus Company Community for Lightning Platform permission set license | [Experience Cloud User Licenses](https://help.salesforce.com/s/articleView?id=users_license_types_communities.htm&language=en_US&type=0) |
| Partner Central prerequisite | At least one Partner Community license | [Experience Cloud User Licenses](https://help.salesforce.com/s/articleView?id=users_license_types_communities.htm&language=en_US&type=0) |

## Check yourself

- Why do moderation, health reporting and member communication point to the community manager rather than the site admin?
- When can a user be assigned as an Experience Cloud site manager?
- Which two licenses sit underneath an Employee Community license?
- Why does a reseller persona point to a Partner Central site?

## Sources

- [Learn About Experience Cloud Personas (Trailhead)](https://trailhead.salesforce.com/content/learn/modules/ux-personas-for-salesforce/learn-about-experience-cloud-personas)
- [What's an Experience Cloud Site Manager?](https://help.salesforce.com/s/articleView?id=experience.networks_community_manager_def.htm&language=en_US&type=5)
- [Assign an Experience Cloud Site Manager](https://help.salesforce.com/s/articleView?id=experience.networks_community_manager_assign.htm&language=en_US&type=5)
- [Managers, Moderators, and Admins Working Together](https://help.salesforce.com/s/articleView?id=experience.networks_community_management_roles.htm&language=en_US&type=5)
- [What's an Experience Cloud Site Moderator?](https://help.salesforce.com/s/articleView?id=experience.networks_moderator_overview.htm&language=en_US&type=5)
- [Who Does What in Experience Cloud?](https://help.salesforce.com/s/articleView?id=experience.exp_cloud_plan_who_does_what.htm&language=en_US&type=5)
- [Experience Cloud User Licenses](https://help.salesforce.com/s/articleView?id=users_license_types_communities.htm&language=en_US&type=0)
- [Learn More About Experience Cloud Licenses](https://help.salesforce.com/s/articleView?id=experience.exp_cloud_plan_licenses.htm&language=en_US&type=5)
- [Enhance Partner Engagement with Effective Solutions (Trailhead)](https://trailhead.salesforce.com/content/learn/modules/community_cloud_basics/communities_partner_community)
- [Which Experience Cloud Template Should I Use?](https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.siteforce_commtemp_intro.htm&language=en_US)
- [Essential Steps to Launch Your Experience Cloud Site (Trailhead)](https://trailhead.salesforce.com/content/learn/modules/experience-cloud-site-strategy/get-started-with-experience-cloud)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 5 linked practice questions, and unlimited timed mock exams are included with the Experience Cloud Consultant pack (USD $19): https://www.certifyforce.com/practice-exams