# Experience Builder pages, audiences and publishing

*Experience Cloud Consultant Study Guide · Branding, Personalization, and Content · Last updated October 24, 2026 · https://www.certifyforce.com/study-guide/experience-cloud-consultant/branding-personalization-and-content/experience-builder-pages-audiences-and-publishing*

How a site manager changes a site in Experience Builder: preview as a guest, target audiences at pages, components and branding sets (and why audiences are never security), build the page hierarchy and navigation menu for Aura and LWR sites, hide components on mobile, and publish.

- Certification: Salesforce Experience Cloud Consultant
- Exam section: Branding, Personalization, and Content
- Study guide: https://www.certifyforce.com/study-guide/experience-cloud-consultant

**Official exam objective:**

> Modify an experience within the Experience Builder.

## What the exam expects

- Preview a site as an authenticated or a guest user before anything goes live.
- Choose audience criteria and targets for an Aura site, within the record-based and nesting restrictions.
- Reject audiences as a way to protect data; use sharing and guest security instead.
- Build the page hierarchy and expose object records through the Navigation Menu on Aura and LWR sites.
- Explain the Components panel, shared theme layout regions and Hide on Mobile.
- Predict what one publish does.

Key terms: **audience** (a set of criteria that defines a user segment); **page variation** (an alternative version of a page shown to an audience); **record-based criteria** (audience criteria on fields of the record being viewed); **theme layout region** (an area such as the header shared by every page that uses the theme layout); **publish** (pushing all Builder changes since the last publish to the live site).

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Guest preview | Needs at least one public page, such as Home | [Preview Your Site](https://help.salesforce.com/s/articleView?language=en_US&id=experience.community_designer_preview.htm&type=5) |
| Audience limit | Up to 1,500 audiences per site | [Audience Considerations](https://help.salesforce.com/s/articleView?language=en_US&id=experience.networks_audience_use_considerations.htm&type=5) |
| Nested audience | One level deep, up to 10 criteria, no record-based criteria | [Audience Considerations](https://help.salesforce.com/s/articleView?language=en_US&id=experience.networks_audience_use_considerations.htm&type=5) |
| Header and footer | Template header and footer components can't take an audience | [Audience Considerations](https://help.salesforce.com/s/articleView?language=en_US&id=experience.networks_audience_use_considerations.htm&type=5) |
| Page hierarchy | Up to six page levels; moving or deleting a parent takes its subpages | [Manage Pages](https://help.salesforce.com/s/articleView?language=en_US&id=experience.community_builder_manage_pages_overview.htm&type=5) |
| Public page side effect | Enables "Let guest users view asset files and CMS content available to the site" | [Page Properties](https://help.salesforce.com/s/articleView?language=en_US&id=experience.community_builder_page_prop.htm&type=5) |
| Navigation Menu | Up to 20 items; extras go to a More overflow | [Navigation Menu](https://help.salesforce.com/s/articleView?language=en_US&id=experience.rss_setup_nav_menu.htm&type=5) |
| LWR and Help Center | No generic record pages; create object pages | [Show Record Lists](https://help.salesforce.com/s/articleView?language=en_US&id=experience.community_designer_create_record_list.htm&type=5) |
| Hide on Mobile | Aura only; not for components in shared areas | [Hide on Mobile](https://help.salesforce.com/s/articleView?language=en_US&id=experience.networks_mobile_hide_components.htm&type=5) |
| Publish scope | All changes since last publish, one site at a time | [Publish Your Site](https://help.salesforce.com/s/articleView?id=experience.community_designer_publish.htm&language=en_US&type=5) |

## Check yourself

- Why can't an audience be used to protect sensitive records from guests?
- When does a Salesforce Object menu item show users an empty page?
- Why does Hide on Mobile fail for a banner in a default theme's header?
- What happens to subpages when you move their parent page?
- Where does a Publication Description appear after publishing?

## Sources

- [Personalization with Audience Targeting in Aura Sites](https://help.salesforce.com/s/articleView?id=experience.community_builder_page_visibilty_overview.htm&language=en_US&type=5)
- [Considerations for Audience Targeting in Aura Sites](https://help.salesforce.com/s/articleView?language=en_US&id=experience.networks_audience_use_considerations.htm&type=5)
- [Criteria Types and Conditions for Audience Creation](https://help.salesforce.com/s/articleView?language=en_US&id=experience.networks_audience_crm.htm&type=5)
- [Assign an Audience to a Branding Set](https://help.salesforce.com/s/articleView?id=experience.networks_audiences_branding_sets.htm&language=en_US&type=5)
- [Use Branding Sets in Experience Builder](https://help.salesforce.com/s/articleView?id=community_designer_brandsets.htm&language=en_US&type=5)
- [Preview Your Experience Builder Site](https://help.salesforce.com/s/articleView?language=en_US&id=experience.community_designer_preview.htm&type=5)
- [Page Properties and Types in Experience Builder](https://help.salesforce.com/s/articleView?language=en_US&id=experience.community_builder_page_prop.htm&type=5)
- [Manage Your Site's Pages and Their Properties in Experience Builder](https://help.salesforce.com/s/articleView?language=en_US&id=experience.community_builder_manage_pages_overview.htm&type=5)
- [Navigation Menu](https://help.salesforce.com/s/articleView?language=en_US&id=experience.rss_setup_nav_menu.htm&type=5)
- [Show Record Lists in Your Aura or LWR Site Using Navigation Menus](https://help.salesforce.com/s/articleView?language=en_US&id=experience.community_designer_create_record_list.htm&type=5)
- [Edit Pages and Components in Experience Builder](https://help.salesforce.com/s/articleView?id=experience.community_builder_edit_pages.htm&language=en_US&type=5)
- [Hide Components on Mobile Devices with Experience Builder for Aura Sites](https://help.salesforce.com/s/articleView?language=en_US&id=experience.networks_mobile_hide_components.htm&type=5)
- [Publish Your Experience Builder Site Customizations](https://help.salesforce.com/s/articleView?id=experience.community_designer_publish.htm&language=en_US&type=5)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 14 linked practice questions, and unlimited timed mock exams are included with the Experience Cloud Consultant pack (USD $19): https://www.certifyforce.com/practice-exams