# Data actions, targets and enrichments

*Data 360 Consultant Study Guide · Data Activations and Utilization · Last updated October 16, 2026 · https://www.certifyforce.com/study-guide/data-360-consultant/data-activations-and-utilization/data-actions-targets-and-enrichments*

How to act on Data 360 data beyond segment activation: choosing between data actions, enrichments, data shares and clean rooms, then building data actions (targets, primary and related objects, event and action rules, permissions, limits) and related list and copy field enrichments.

- Certification: Salesforce Data 360 Consultant
- Exam section: Data Activations and Utilization
- Study guide: https://www.certifyforce.com/study-guide/data-360-consultant

**Official exam objective:**

> Act on data.

## What the exam expects

- Choose between a data action, an enrichment, a data share, a clean room and segment activation for a business need.
- Build a data action: target, data space, primary object, related object, event rule and action rule.
- Explain the subscriber key, currency field, change operators and the Trigger Data Action for Updated Records lock.
- Name the data action targets, secure a webhook, and explain why some data actions and targets are read-only.
- Pick a related list, direct-DMO related list or copy field enrichment to show Data 360 data on CRM records.

Key terms:
- **Data action:** monitors changes in DMOs and calculated insight objects and sends change events to a target in near real time.
- **Data action target:** the destination that receives the data action event.
- **Event rule:** the record change (created, updated, deleted) that starts evaluation.
- **Action rule:** the attribute conditions, joined with AND or OR, that must be true to send the event.
- **Enrichment:** Data 360 data shown on a Salesforce CRM record page.

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Data action targets | Platform Event, Webhook, Engagement, Amazon Kinesis | [Data Action Targets](https://help.salesforce.com/s/articleView?id=sf.c360_a_data_action_target_in_customer_data_platform.htm&language=en_US) |
| Webhook security | Salesforce-generated secret key validates payloads | [Data Action Targets](https://help.salesforce.com/s/articleView?id=sf.c360_a_data_action_target_in_customer_data_platform.htm&language=en_US) |
| Primary object | DMO or CIO; accelerated DMO for external lakes | [Create a Data Action](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_data_action_in_customer_data_platform.htm&language=en_US&type=5) |
| Related attributes | Up to 10 per DMO related object | [Create a Data Action](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_data_action_in_customer_data_platform.htm&language=en_US&type=5) |
| Currency attributes | Add cdp_sys_record_currency | [Create a Data Action](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_data_action_in_customer_data_platform.htm&language=en_US&type=5) |
| Change operators | Lock Trigger Data Action for Updated Records | [Create a Data Action](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_data_action_in_customer_data_platform.htm&language=en_US&type=5) |
| After publishing | About 15 minutes to configure | [Create a Data Action](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_data_action_in_customer_data_platform.htm&language=en_US&type=5) |
| Permission sets | Architect, Activation Manager or Activation Specialist | [Create a Data Action](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_data_action_in_customer_data_platform.htm&language=en_US&type=5) |
| Tenant limits | 200 data actions, 100 targets, 10 rules each | [Limits and Guidelines](https://help.salesforce.com/s/articleView?id=data.c360_a_limits_and_guidelines.htm&language=en_US&type=5) |
| Enrichment types | Related list, direct-DMO related list, copy fields | [Enrich Your Org](https://help.salesforce.com/s/articleView?id=data.c360_a_enrich_your_org_with_data_and_insights.htm&language=en_US&type=5) |

## Check yourself

- Why is the Trigger Data Action for Updated Records setting sometimes unavailable?
- When must you map the external DLO's primary key to a DMO for a data action?
- How does a webhook receiver confirm a request came from Data 360?
- Which enrichments add Data 360 data to a case or contact page?

## Sources

- [Act on Data in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_act_on_data.htm&language=en_US&type=5)
- [Create a Data Action in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_data_action_in_customer_data_platform.htm&language=en_US&type=5)
- [Data Action Targets in Data 360](https://help.salesforce.com/s/articleView?id=sf.c360_a_data_action_target_in_customer_data_platform.htm&language=en_US)
- [Enrich Your Org with 360 Data and Insights](https://help.salesforce.com/s/articleView?id=data.c360_a_enrich_your_org_with_data_and_insights.htm&language=en_US&type=5)
- [Data 360 Limits and Guidelines](https://help.salesforce.com/s/articleView?id=data.c360_a_limits_and_guidelines.htm&language=en_US&type=5)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 13 linked practice questions, and unlimited timed mock exams are included with the Data 360 Consultant pack (USD $19): https://www.certifyforce.com/practice-exams