# Data 360 in flows and orchestration

*Data 360 Consultant Study Guide · Data Activations and Utilization · Last updated October 16, 2026 · https://www.certifyforce.com/study-guide/data-360-consultant/data-activations-and-utilization/data-360-in-flows-and-orchestration*

Four ways Flow works with Data 360: Data Cloud-triggered flows that start from DMO changes, Get Records on a Data Cloud Object, data actions that reach Flow through platform events, and autolaunched flows that chain ingestion, identity resolution, insights and segmentation with Wait for Conditions.

- Certification: Salesforce Data 360 Consultant
- Exam section: Data Activations and Utilization
- Study guide: https://www.certifyforce.com/study-guide/data-360-consultant

**Official exam objective:**

> Use Data 360 in Salesforce flows.

## What the exam expects

- Choose a Data Cloud-triggered flow, a Get Records query, a data action to Flow, or an autolaunched orchestration flow for a requirement.
- Configure a Data Cloud-triggered flow and explain why it fails to fire (unmapped DMO, unaccelerated external object, permissions).
- Query a Data 360 object in Get Records with the right data source, data space, conditions and sort.
- Chain Data 360 processes with Action and Wait for Conditions elements, resumed by a platform event from a record-triggered flow.

Key terms:
- **Data Cloud-triggered flow:** a flow that starts when conditions are met in a data model object.
- **Data Cloud Object:** the Get Records data source for querying Data 360 objects.
- **Data 360 action:** a Flow Action element from the Data 360 category that runs a Data 360 process.
- **Wait for Conditions:** the element that pauses a flow until a resume event, such as a platform event message.
- **Orchestration:** stages, steps and decisions that organize a complex business process.

## Key facts

| Fact | Detail | Source |
|---|---|---|
| Flow data access | DMOs and CIOs, not DLOs | [Power Automation with Flows and Agents](https://trailhead.salesforce.com/content/learn/modules/data-cloud-act-on-data/power-automation-with-flows-and-agents) |
| Data Cloud-triggered flow setup | Start From Scratch; object and conditions in Start | [Trigger Flows with Data 360 Data](https://help.salesforce.com/s/articleView?id=platform.flow_concepts_trigger_data_cloud.htm&language=en_US&type=5) |
| DMO trigger requirement | Mapped as part of a data stream | [Trigger Flows with Data 360 Data](https://help.salesforce.com/s/articleView?id=platform.flow_concepts_trigger_data_cloud.htm&language=en_US&type=5) |
| BYOL external objects | Must be accelerated to trigger | [Trigger Flows with Data 360 Data](https://help.salesforce.com/s/articleView?id=platform.flow_concepts_trigger_data_cloud.htm&language=en_US&type=5) |
| Single permission set | Legacy Data Cloud Marketing Admin | [Trigger Flows with Data 360 Data](https://help.salesforce.com/s/articleView?id=platform.flow_concepts_trigger_data_cloud.htm&language=en_US&type=5) |
| Get Records source | Data Cloud Object plus Data Space | [Query Data 360 Data in a Flow](https://developer.salesforce.com/workshops/agentforce-workshop/data-cloud/10-data-cloud-flow) |
| Data action to Flow prerequisites | Custom object in Data 360; Platform Event-Triggered Flow | [Integrating Data Actions with Flow](https://help.salesforce.com/s/articleView?id=sf.c360_a_integrate_salesforce_cdp_data_actions_with_salesforce_flow.htm&language=en_US&type=5) |
| Orchestration flow type | Autolaunched Flow (No Trigger); Data Cloud Architect | [Automate Flows in Data 360](https://help.salesforce.com/s/articleView?id=sf.c360_a_orchestrate_a_workflow_in_customer_data_platform.htm&language=en_US&type=5) |
| Resume event | A Platform Event Message Is Received | [Automate Flows in Data 360](https://help.salesforce.com/s/articleView?id=sf.c360_a_orchestrate_a_workflow_in_customer_data_platform.htm&language=en_US&type=5) |

## Check yourself

- Why might a Data Cloud-triggered flow never fire even though matching records exist?
- When does a paused Data 360 orchestration flow resume?
- Which single permission set lets a user view, save and activate Data Cloud-triggered flows?
- Which Data 360 objects can a flow read?

## Sources

- [Trigger Flows with Data 360 Data](https://help.salesforce.com/s/articleView?id=platform.flow_concepts_trigger_data_cloud.htm&language=en_US&type=5)
- [Automate Flows in Data 360](https://help.salesforce.com/s/articleView?id=sf.c360_a_orchestrate_a_workflow_in_customer_data_platform.htm&language=en_US&type=5)
- [Integrating Data 360 Data Actions with Flow](https://help.salesforce.com/s/articleView?id=sf.c360_a_integrate_salesforce_cdp_data_actions_with_salesforce_flow.htm&language=en_US&type=5)
- [Exercise 10 (Optional): Query Data 360 Data in a Flow](https://developer.salesforce.com/workshops/agentforce-workshop/data-cloud/10-data-cloud-flow)
- [Power Automation with Flows and Agents](https://trailhead.salesforce.com/content/learn/modules/data-cloud-act-on-data/power-automation-with-flows-and-agents)
- [Data Action Targets in Data 360](https://help.salesforce.com/s/articleView?id=sf.c360_a_data_action_target_in_customer_data_platform.htm&language=en_US)
- [Create a Data Action in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_data_action_in_customer_data_platform.htm&language=en_US&type=5)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 11 linked practice questions, and unlimited timed mock exams are included with the Data 360 Consultant pack (USD $19): https://www.certifyforce.com/practice-exams