# Choosing B2C products for business requirements

*B2C Solution Architect Study Guide · Discovery and Customer Success · Last updated November 13, 2026 · https://www.certifyforce.com/study-guide/b2c-solution-architect/discovery-and-customer-success/choosing-b2c-products-for-business-requirements*

The product-fit facts a B2C solution architect uses to justify a recommendation: B2C Commerce realms versus B2B Commerce orgs, Order Management, Omnichannel Inventory, Field Service, Loyalty Management, Einstein and Intelligence analytics, Personalization, Composable Storefront and the connectors between them.

- Certification: Salesforce B2C Solution Architect
- Exam section: Discovery and Customer Success
- Study guide: https://www.certifyforce.com/study-guide/b2c-solution-architect

**Official exam objective:**

> Given a set of business requirements and the understanding of standard Salesforce product capabilities, explain the reasoning and considerations to use a certain product.

## What the exam expects

- Explain whether B2C Commerce or B2B Commerce fits a channel requirement, and when to use one realm or several.
- Justify Order Management, Omnichannel Inventory and Field Service from service, availability and scheduling needs, including integration limits.
- Pick Loyalty Management, Commerce Einstein, Einstein Email Recommendations or Marketing Cloud Intelligence from the requirement's data need.
- Choose how Personalization and a headless storefront connect to B2C Commerce, and which connector links which products.

Key terms: **realm** (the B2C Commerce container of instances for one organization); **primary instance group** (development, staging and production instances); **Omnichannel Inventory** (cross-channel availability and reservations); **Composable Storefront** (PWA Kit plus Managed Runtime on SCAPI).

## Key facts

| Fact | Detail | Source |
|---|---|---|
| B2C Commerce location | Realms separate from the Salesforce platform; Business Manager | [Which Commerce Product](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&type=5&language=en_US) |
| B2B plus D2C | One org with shared data and processes on B2B Commerce | [Salesforce B2B Commerce](https://help.salesforce.com/s/articleView?id=commerce.comm_intro.htm&type=5&language=en_US) |
| Cross-realm data | Not shared through the catalog structure; import it | [B2C Commerce Concepts](https://help.salesforce.com/s/articleView?id=cc.b2c_platform_overview.htm&type=5&language=en_US) |
| With Omnichannel Inventory | Order Management integrates with only one B2C Commerce instance | [Order Management Integration](https://help.salesforce.com/s/articleView?id=commerce.om_impl_storefront_integration.htm&type=5&language=en_US) |
| Perpetual availability | Not supported per inventory record; use Default In-Stock or 999999999 | [Omnichannel Inventory](https://help.salesforce.com/s/articleView?id=commerce.inv_omnichannel_inventory_integrations.htm&type=5&language=en_US) |
| Loyalty tiers | Qualifying currency evaluates tier; non-qualifying is redeemable | [Loyalty Program Currencies](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_program_currencies.htm&type=5&language=en_US) |
| Intelligence lag | Data lagging is one day | [Intelligence Connector](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_commcloud.htm&type=5&language=en_US) |
| Composable Storefront | PWA Kit on Managed Runtime, built on SCAPI | [Headless Commerce](https://developer.salesforce.com/docs/commerce/pwa-kit-managed-runtime/guide/pwa-scapi.html) |

## Check yourself

- Why does an email template need four image-and-link pairs to show four Einstein Email Recommendations?
- When does a member's whole non-qualifying points balance expire under the Activity model?
- When must you log a Customer Support case for a sandbox connected to Omnichannel Inventory through B2C Commerce?
- What must you set up when a loyalty currency is added after members already exist?

## Sources

- [Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&type=5&language=en_US)
- [Salesforce B2B Commerce](https://help.salesforce.com/s/articleView?id=commerce.comm_intro.htm&type=5&language=en_US)
- [B2C Commerce Concepts and Terminology](https://help.salesforce.com/s/articleView?id=cc.b2c_platform_overview.htm&type=5&language=en_US)
- [Order Management and Service Cloud](https://help.salesforce.com/s/articleView?id=commerce.om_order_management_and_service_cloud.htm&type=5&language=en_US)
- [Integrate Order Management with B2C Commerce](https://help.salesforce.com/s/articleView?id=commerce.om_impl_storefront_integration.htm&type=5&language=en_US)
- [Omnichannel Inventory Integrations](https://help.salesforce.com/s/articleView?id=commerce.inv_omnichannel_inventory_integrations.htm&type=5&language=en_US)
- [Dispatch Field Service Appointments](https://help.salesforce.com/s/articleView?id=service.pfs_dispatch_console_parent.htm&type=5&language=en_US)
- [Field Service Mobile App](https://help.salesforce.com/s/articleView?id=service.wfs_mobile_overview.htm&type=5&language=en_US)
- [Loyalty Program Currencies](https://help.salesforce.com/s/articleView?id=xcloud.loyalty_program_currencies.htm&type=5&language=en_US)
- [Integrate Loyalty Management with External Systems](https://help.salesforce.com/s/articleView?id=xcloud.bapi_integrate_loyalty_management_with_external_systems.htm&type=5&language=en_US)
- [Commerce Einstein](https://help.salesforce.com/s/articleView?id=cc.b2c_commerce_cloud_einstein.htm&type=5&language=en_US)
- [B2C Commerce Einstein Product Recommendations](https://help.salesforce.com/s/articleView?id=cc.b2c_einstein_site_recommendations.htm&type=5&language=en_US)
- [Einstein Email Recommendations](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_email_recommendations.htm&type=5&language=en_US)
- [Marketing Cloud Intelligence Connector for B2C Commerce](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_commcloud.htm&type=5&language=en_US)
- [Create an API Data Stream for B2C Commerce](https://help.salesforce.com/s/articleView?id=mktg.dato_data_streams_api_connect_commcloud_create.htm&type=5&language=en_US)
- [Integrate Marketing Cloud Personalization with Commerce Cloud](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_commerce_cloud.htm&type=5&language=en_US)
- [Headless Commerce with Salesforce Commerce API](https://developer.salesforce.com/docs/commerce/pwa-kit-managed-runtime/guide/pwa-scapi.html)
- [Why Use SCAPI](https://developer.salesforce.com/docs/commerce/commerce-api/guide/why-use-scapi.html)
- [Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_marketing_cloud_connect.htm&type=5&language=en_US)
- [Send Back-in-Stock Notifications](https://help.salesforce.com/s/articleView?id=xcloud.send_back_in_stock_notifications.htm&type=5&language=en_US)
- [Integration Reference Implementations for Back-in-Stock Notifications](https://help.salesforce.com/s/articleView?id=xcloud.send_back_in_stock_notifications_integration_reference_implementation.htm&type=5&language=en_US)
- [Back-in-Stock Design Considerations](https://help.salesforce.com/s/articleView?id=xcloud.send_back_in_stock_notifications_design_considerations.htm&type=5&language=en_US)

## About the full unit

The "Core concepts", "Exam traps" and "Worked scenario" sections of this unit, its 19 linked practice questions, and unlimited timed mock exams are included with the B2C Solution Architect pack (USD $19): https://www.certifyforce.com/practice-exams